Privacy Policy

Last Revised: May 20, 2026

This Privacy Policy governs the manner in which Auto Gator ("Auto Gator") collects, uses, maintains, and discloses information collected from users ("Users") of the Auto Gator Website ("Site"). This policy applies to the Site and all products and services offered by Auto Gator.

Personal Identification Information

We may collect personal identification information from Users in various ways, including when Users visit our site, subscribe to our newsletter, respond to a survey, fill out a form, or engage in other activities, services, features, or resources we make available on our Site. Users may be asked for their name, email address, mailing address, and phone number. Users can always visit our Site anonymously. We will collect personal identification information only if Users voluntarily submit such information. Users can refuse to supply personal identification information, but this may prevent them from engaging in certain Site-related activities.

Non-Personal Identification Information

We may collect non-personal identification information about Users whenever they interact with our Site. This may include the browser name, the type of computer, and technical information about Users' means of connection to our Site, such as the operating system and the Internet service providers utilized.

Text Messaging (SMS) Privacy

If you provide your mobile phone number to Auto Gator, you may receive text messages (SMS) from us in response to your inquiries, service requests, or customer support communications.

  • To respond to questions initiated by you (e.g., part availability, pricing, order status).
  • To follow up on customer service matters related to a previous inquiry.
  • To notify you of order completion or availability.

Auto Gator does not send unsolicited promotional or marketing text messages.

Message & data rates may apply depending on your wireless plan. Message frequency will vary based on your communication with us.

You may opt out of SMS messages at any time by replying "STOP". To get help, reply "HELP" or contact us at info@autogator.com or (916) 783-5216.

We do not share your mobile number or personal information with third parties for marketing purposes. We may use third-party services to facilitate text message delivery only in direct connection with your interaction with Auto Gator, under strict confidentiality agreements.

By contacting us via SMS or providing your mobile number, you agree to receive messages under these terms.

Web Browser Cookies

Our Site uses cookies and similar tracking technologies to enhance your experience, analyze site traffic, and deliver relevant advertising. We use the following categories of cookies:

  • Essential Cookies: Required for the Site to function. Cannot be disabled.
  • Analytics Cookies: Help us understand how visitors use our Site (e.g., Google Analytics). No personal data is sold.
  • Advertising Cookies: Used to show relevant ads (e.g., Facebook Pixel). You may opt out at any time via our Cookie Settings.

You can manage your cookie preferences at any time by clicking Cookie Settings in the footer of any page. You can also set your web browser to refuse cookies; however, some parts of the Site may not function properly if you do so.

Third-Party Analytics and Advertising Tools

We use the following third-party tools that may collect data about your visit:

  • Google Analytics 4 — collects anonymized usage data to help us improve the Site. Data is processed under Google's privacy policy. You may opt out at tools.google.com/dlpage/gaoptout.
  • Google Tag Manager — manages analytics and marketing tags on our Site.
  • Meta (Facebook) Pixel — helps us measure the effectiveness of our advertising and deliver relevant ads on Facebook and Instagram. You may opt out via your Facebook Ad Settings.

How We Use Collected Information

Auto Gator may collect and use Users' personal information for the following purposes:

  • To improve customer service:
    Information you provide helps us respond to your customer service requests and support needs more efficiently.
  • To personalize user experience:
    We may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site.
  • To improve our Site:
    We may use feedback you provide to improve our products and services.
  • To process payments:
    We use the information Users provide when placing an order only to provide service to that order. We do not share this information with outside parties except to the extent necessary to provide the service.
  • To run promotions, contests, surveys, or other Site features:
    We send Users information they agreed to receive about topics we think will interest them.
  • To send periodic emails:
    We use the email address to send User information and updates pertaining to their order, respond to inquiries, questions, and/or other requests. If Users decide to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc. Users can unsubscribe from receiving future emails at any time by following the detailed unsubscribe instructions included at the bottom of each email.

How We Protect Your Information

We adopt appropriate data collection, storage, and processing practices and security measures to protect against unauthorized access, alteration, disclosure, or destruction of your personal information, username, password, transaction information, and data stored on our Site.

Sharing Your Personal Information

We do not sell, trade, or rent Users' personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates, and advertisers for the purposes outlined above. We may use third-party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes, provided you have given us your permission.

Do Not Sell or Share My Personal Information

Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), California residents have the right to opt out of the sale or sharing of their personal information. While Auto Gator does not sell personal information in the traditional sense, our use of advertising cookies (such as the Meta Pixel) may constitute "sharing" under California law.

To opt out of advertising cookies, click Cookie Settings in the footer and disable Advertising Cookies. You may also submit a request by contacting us at info@autogator.com.

Your California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the following rights:

  • Right to Know: You may request information about the personal data we have collected about you in the past 12 months.
  • Right to Delete: You may request that we delete personal information we have collected from you, subject to certain exceptions.
  • Right to Correct: You may request that we correct inaccurate personal information we hold about you.
  • Right to Opt Out: You may opt out of the sale or sharing of your personal information (see section above).
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.

To exercise these rights, contact us at info@autogator.com or (916) 783-5216. We will respond to verified requests within 45 days as required by law.

Third-Party Websites

Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors, and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. Browsing and interaction on any other website is subject to that website's own terms and policies.

Changes to This Privacy Policy

Auto Gator has the discretion to update this privacy policy at any time. When we do, we will post a notification on the main page of our Site and update the "Last Revised" date above. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect.

Your Acceptance of These Terms

By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.

Contacting Us

If you have any questions about this Privacy Policy, please contact us at: